Slide 1
We are an entrepreneurial private investment company based in Greenwich, CT and focused on the consumer space.
Slide 2
We seek to partner with companies that connect with the “New American Consumer” and whose goods and services consistently deliver superior experiences to customers.
Slide 3
We are fully committed to supporting our entrepreneurs and to enabling them unlock the full potential of their businesses through the provision of capital, operational support and full access to our network of resources.
We invest in high-potential products and services centered around the end consumer.

We seek to partner with companies that deliver superior products and experiences to customers, whose evolving tastes and preferences define the New American Consumer.

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We primarily invest in North America and also Europe, across several consumer verticals.

We prefer to make initial minority investments in select companies that have demonstrated proof of concept in order to strengthen alignment with and commitment to our operator partners.

We take a flexible approach to financing, and are not constrained by the investment timelines of traditional private equity financing models.

Food & Beverage

Apparel & Beauty

Consumer Internet

Digital Media

Restaurants & Retail

Food & Beverage

We seek brands that present consumers with best-for-you alternatives. Areas of interest include: drinks, fresh foods, snacks, frozen foods, and related categories

Apparel & Beauty

We seek brands that permit consumers to express themselves through their values, looks, and feelings.

Consumer Internet

We seek technology-powered brands that increase access, convenience and productivity to consumers’ lifestyle. Areas of interest include: e-commerce, on-demand platforms, marketplaces and consumer applications.

Digital Media

We seek companies that are using media to build innovative forms of content, methods of connectivity, and methods of interaction with consumers.

Restaurants & Retail

We seek companies that provide superior experiences to consumers via superior service at points of sale. Categories of interest include restaurants and certain retail concepts.

VIEW ALLOur Portfolio

Cheribundi

Manufacturer of cherry-based juice products with functional benefits

Zeel

Technology platform powering the delivery of health and wellness services everywhere

Amour Vert

Sustainable fashion for the 21st century woman that is manufactured in the USA

What Our Partners Say

“

  • “The team took the time upfront to really understand our brand and our business model. Everything they offer comes from the deep knowledge of who we are. Then, with their in-depth expertise and operational experience in consumer brands, they are able ask the right questions, push our thinking in the right places, and offer valuable ideas and suggestions.”

    Janet Kraus, CEO, Peach

  • "ECP has been an invaluable partner as we have scaled Cheribundi in just four short years. ECP has not only been there financially to support us at every turn and challenge but has also provided manpower expertise in the field when needed and the team has been great to talk to when challenges arise."

    Steve Pear, CEO, Cheribundi

  • "ECP has been a key partner for Zeel, leading our Series A, participating in our Series B, and sitting on our board. As a consumer-driven firm, they have proved invaluable in helping us think through and set our consumer brand, pricing strategy, and competitive positioning. Many thanks to the team."

    Samer Hamadeh, CEO, Zeel