We seek to partner with companies that deliver superior products and experiences to customers, whose evolving tastes and preferences define the New American Consumer.
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We primarily invest in North America and also Europe, across several consumer verticals. |
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We prefer to make initial minority investments in select companies that have demonstrated proof of concept in order to strengthen alignment with and commitment to our operator partners. |
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We take a flexible approach to financing, and are not constrained by the investment timelines of traditional private equity financing models. |
“The team took the time upfront to really understand our brand and our business model. Everything they offer comes from the deep knowledge of who we are. Then, with their in-depth expertise and operational experience in consumer brands, they ask the right questions, push our thinking in the right places, and offer valuable ideas and suggestions.”
"ECP has been an invaluable partner as we have scaled Cheribundi in just four short years. ECP has not only been there financially to support us at every turn and challenge but has also provided manpower expertise in the field when needed and the team has been great to talk to when challenges arise."
"ECP has been a key partner for Zeel, leading our Series A, participating in our Series B, and sitting on our board. As a consumer-driven firm, they have proved invaluable in helping us think through and set our consumer brand, pricing strategy, and competitive positioning. Many thanks to the team."