We invest in high-potential products and services centered around the end consumer.
We seek to partner with companies that deliver superior products and experiences to customers, whose evolving tastes and preferences define the New American Consumer.
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We primarily invest in North America and also Europe, across several consumer verticals. |
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We prefer to make initial minority investments in select companies that have demonstrated proof of concept in order to strengthen alignment with and commitment to our operator partners. |
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We take a flexible approach to financing, and are not constrained by the investment timelines of traditional private equity financing models. |
Food & Beverage
Apparel & Beauty
Consumer Internet
Digital Media
Restaurants & Retail
Food & Beverage
We seek brands that present consumers with best-for-you alternatives. Areas of interest include: drinks, fresh foods, snacks, frozen foods, and related categories
Apparel & Beauty
We seek brands that permit consumers to express themselves through their values, looks, and feelings.
Consumer Internet
We seek technology-powered brands that increase access, convenience and productivity to consumers’ lifestyle. Areas of interest include: e-commerce, on-demand platforms, marketplaces and consumer applications.
Digital Media
We seek companies that are using media to build innovative forms of content, methods of connectivity, and methods of interaction with consumers.
Restaurants & Retail
We seek companies that provide superior experiences to consumers via superior service at points of sale. Categories of interest include restaurants and certain retail concepts.
What Our Partners Say
The team at ECP is exceptional. They are thoughtful and diligent in their process, but most importantly, they have a keen desire to help create great brands and companies – something all entrepreneurs can appreciate. They don't just provide capital, but also a thoughtful sounding board for strategy and execution. All around, we thoroughly enjoy working with ECP and wouldn't be where we are without them., Founder and CEO, United By Blue
We have been working closely with Emil Capital for the past 2 years. The professional partnership and personal relationship we have established with their team continues to be one of the best things that has happened for Base Culture. Emil is much more than an investor; they are family. Their knowledge, availability, and willingness to get their hands dirty to help us grow the business are only a few attributes that make working with Emil a joy. Furthermore, Emil's strength in CPG has given Base Culture the platform it needed to make an impact in the industry. We will forever be grateful for Emil Capital. , Founder and CEO, Base Culture
Emil has been an amazing partner for us – all the way back to our Seed round. They have been incredibly value-added and supportive while challenging us in all the right ways. As a consumer and brand-focused investor, they have also connected us across their portfolio of fast-growing brands who have been terrific advisors and collaborators with us., Co-Founder and CEO, Volition Beauty
“The team took the time upfront to really understand our brand and our business model. Everything they offer comes from the deep knowledge of who we are. Then, with their in-depth expertise and operational experience in consumer brands, they ask the right questions, push our thinking in the right places, and offer valuable ideas and suggestions.”, Co-Founder and CEO, Peach
"ECP has been a key partner for Zeel, leading our Series A, participating in our Series B, and sitting on our board. As a consumer-driven firm, they have proved invaluable in helping us think through and set our consumer brand, pricing strategy, and competitive positioning. Many thanks to the team.", Founder and CEO, Zeel