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A defining moment for craft chocolate

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Shoppers today seek upgraded experiences in everyday occasions, paving the way for craft chocolate. Manufacturers in this emerging segment, however, face several key challenges, said Brad Kintzer, chief chocolate maker at TCHO Chocolate.

“For an everyday purchase, it really can be quite expensive,” Mr. Kintzer said during a presentation at the Sweets & Snacks Expo, held May 22-24 in Chicago. “Another issue is product consistency… If you go out and buy a $7 or $8 or $9 bar and you have a bad experience with it, you may not be back again for anybody’s $7 or $8 or $

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