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GoodBelly Lands $12M Round, Led By 301 Inc.

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Today NextFoods Inc, the producer of GoodBelly Probiotics, announced the close of a $12 million round of funding led by 301 Inc, the venture arm of General Mills. Previous investor Emil Capital Partners also took part in the round.

GoodBelly is currently sold in close to 15,000 retail locations including Sprouts, Whole Foods Market, Wegman’s, HEB, Kroger, Safeway, Publix and, most recently, Walmart. Its portfolio has long been heavily weighted toward shots and juice drinks, but a collaboration between General Mills and GoodBelly on a line of probiotic-infused granola bars provided the spark that eventually led to the investment, GoodBelly CEO Alan Murray told NOSH.

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